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In the dating market, both online dating sites are adding mobile web versions and applications to phones.
Some sites are offered as mobile only for Phones and Pads, with no access to web versions.
Before you join, the app has to approve you as a member (a slightly daunting process) or you have to be invited.
If you want to unlock certain features you either have to pay or invite other to join.
Proxi Dating was one of the first dating services using bluetooth.
In 2004 Match, Webdate and Lavalife were the mobile dating early leaders.
The potential for one-to-one video calling offers additional safety and helps ensures members are real.
2006 was the year of skepticism, and bad mdating user experience.
It wasn't until the i Phone arrived in 2007 that mobile dating took off.
Some experts believe that the rise in mobile dating is due to the growing popularity of online dating.
Others believe it is all about choice, as Joe Brennan Jr., vice president of Webdate says, "It's about giving people a choice. They can date on their handset, it's all about letting people decide what path is best for them." A recently published study shows that currently 7.8 million singles in the UK search for a partner online every month.