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Bradford became interested in online dating after becoming single following the end of a five-year relationships.
She started her online hunt while finishing her master’s degree in business at Stanford and found she was running into the same problem over and over again.
He, too, likes that his dating profile on The League looks more professional and that he is able to connect with other hard-working people his age. “We really believe that people know what they want and we let them be picky and have high standards,” Bradford told the Guardian. We don’t see a ton of users doing that – probably about 10% or so do have strong preferences around ethnicity.” According to her, the members will first be showed matches that fit their preferences, “but once they run out of those matches, then we will show them everyone. Ratcliffe said that he did not use the ethnicity filter.
“Then a couple of days later, I got an email saying that I had been approved and I have been on it ever since.There was no context to their profiles – just their name and their photo. “I felt like I should just go ahead and create an app that I myself wanted to use and solve all the pain points I had identified on the other apps,” she said. Launched in San Francisco in November 2014, it has since spread to New York and is expected to launch in Los Angeles and London in the coming months.What makes The League special, according to Bradford, is that it is synced with Linked In and Facebook.The main thing is you have to bring something special to the table.“Let’s say you didn’t go to college or you went to college that is not known for being a Tier 1 establishment, that’s OK.
This way the app can ensure your profile is not visible to your professional connections, while at the same time giving potential matches a better idea of who you are as a person based on your education and professional experience.