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the fall of 1964, on a visit to the World’s Fair, in Queens, Lewis Altfest, a twenty-five-year-old accountant, came upon an open-air display called the Parker Pen Pavilion, where a giant computer clicked and whirred at the job of selecting foreign pen pals for curious pavilion visitors. Within a year, more than five thousand subscribers had signed on. It would invite dozens of matched couples to singles parties, knowing that people might be more comfortable in a group setting. They wound up in the pages of the New York subscriber.
You filled out a questionnaire, fed it into the machine, and almost instantly received a card with the name and address of a like-minded participant in some far-flung locale—your ideal match. He called up his friend Robert Ross, a programmer at I. M., and they began considering ways to adapt this approach to find matches closer to home. “This loser happens to be a talented fashion illustrator for one of New York’s largest advertising agencies.
The twentieth century reduced it all to smithereens.
The Pill, women in the workforce, widespread deferment of marriage, rising divorce rates, gay rights—these set off a prolonged but erratic improvisation on a replacement.
They’d heard about some students at Harvard who’d come up with a program called Operation Match, which used a computer to find dates for people. She makes Quiche Lorraine, plays chess, and like me she loves to ski. ”One day, a woman named Patricia Lahrmer, from 1010 WINS, a local radio station, came to to do an interview.
A year later, Altfest and Ross had a prototype, which they called Project , an acronym for Technical Automated Compatibility Testing—New York City’s first computer-dating service. She was the station’s first female reporter, and she had chosen, as her début feature, a three-part story on how New York couples meet.
Another question, in a section called “Philosophy of Life Values,” read, “Had I the ability I would most like to do the work of (choose two): (1) Schweitzer. (3) Picasso.” Some of the questions were gender-specific.
They started seeing each other, and two years afterward they were married.
The obvious advantage of online dating is that it provides a wider pool of possibility and choice.The criteria for compatibility had little to do with mutual affection or a shared enthusiasm for spicy food and Fleetwood Mac.Happiness, self-fulfillment, “me time,” a woman’s needs: these didn’t rate.In some respects, for the masses of grownups seeking mates, either for a night or for life, dating is an attempt to approximate the collegiate condition—that surfeit both of supply and demand, of information and authentication.A college campus is a habitat of abundance and access, with a fluid and fairly ruthless vetting apparatus.
Women were asked to look at a trio of sketches of men in various settings, and to say where they’d prefer to find their ideal man: in camp chopping wood, in a studio painting a canvas, or in a garage working a pillar drill. 1400 Series computer, which then spit out your matches: five blue cards, if you were a woman, or five pink ones, if you were a man.